With its strong hockey heritage, Tim Hortons quickly became a fan favourite when it first arrived in Northern Ireland three years ago and is now famous across Belfast and beyond for its winning blend of premium coffee, hot and cold specialty drinks, fresh baked goods, classic sandwiches, wraps, burgers, and everything in between.
The partnership marks Tim Hortons first ice hockey sponsorship in the UK/Ireland and coincides with their continued expansion into the local market. The grand opening of the new Boucher Road location this week brings its total number of restaurants here to six, with further plans to bring even more restaurants and drive-thrus to the UK and Ireland.
To celebrate the first season of the new partnership, Belfast Giants’ players visited the newest Belfast restaurant on the Boucher Road.
To celebrate the newest addition, Tim Hortons invited the Belfast Giants for a first look at the new restaurant to check out the space, drinks, and food before it opened to the public. Canadian players Tyler Beskorowany, Slater Doggett, Mark Cooper, and Ben Lake were eager to experience a taste of home.
For Canadians growing up playing hockey, Tim Hortons is part of everyday life. The players reminisced about their parents picking up Tim Hortons coffee on the way to early morning practices and the Timbits rewards after a good game.
Commenting on the partnership, Megan Trimble, Tim Hortons UK lead marketing manager, said: “As a Canadian brand, started by an incredible ice hockey player, Tim Horton himself, we have been planning our partnership with a UK based ice hockey team for some time now. Thanks to the fantastic response to Tim Hortons across Northern Ireland, we’ve been able to grow our presence here and become even more embedded into the community. We’re excited to partner with the Belfast Giants and look forward to working closely together to share our love of sport, Canadian culture, and coffee of course.”
Steve Thornton, head of hockey operations for the Belfast Giants said: “We’re so excited that Tim Hortons UK are joining the Belfast Giants as a sponsor this season. The brand’s connection to the sport of ice hockey is a Canadian tradition and considering the amount of Canadian players on our roster, there is a natural connection and resonance between the Belfast Giants and Tim Hortons brands. Being the first team in the EIHL to secure this partnership is something we’re truly proud of.”
There’s more content and collaborations brewing between your Belfast Giants and Tim Hortons.
Keep an eye on the Giants’ social channels and connect with Tim Hortons UK on Facebook, Instagram, and Tiktok.