The Odyssey Trust Secures Multi-Year Media Partnership With FloSports to Bring Friendship Four to FloHockey
The Odyssey Trust and FloSports are partnering in a new multi-year media agreement to secure exclusive live coverage of the Friendship Four across North America and beyond, marking another significant milestone in the continued international growth of the Belfast-based NCAA Division One men’s ice hockey tournament.
Under the agreement, FloSports will stream the Friendship Four live to audiences worldwide, providing a dedicated platform for fans and college hockey supporters to follow the action from The O2 Belfast. The 2026 championship game, which takes place on Saturday 28 November, will also be carried on the FloHockey 24/7 streaming channel available on Prime Video (US), YouTube, LG Channels, Fubo, Telus (Canada), Bell Fibe (Canada), The Roku Channel (Canada), and more.
The new three-year partnership represents an important commercial development for the Friendship Four, strengthening the tournament’s international distribution and creating new opportunities to grow its audience and showcase Belfast as a premier destination for major international sporting events.
Steve Thornton, Sports Director at The Odyssey Trust, said: “Securing a multi-year agreement with FloSports is an important step forward for the Friendship Four and reflects the progress the tournament has made since its inception. What began as an ambition to bring NCAA ice hockey to Belfast has developed into an internationally recognised sporting event, with an increasingly strong commercial proposition. This partnership gives us the opportunity to build on that success, expand our reach, and introduce even more audiences to the tournament and to Belfast.
“The additional exposure for this year’s final through the FloHockey 24/7 channel is particularly encouraging, and we look forward to working with FloSports to maximise the opportunities this agreement represents in the years ahead.”
Josh Siskin, General Manager of FloHockey, added: “The Friendship Four is one of the world’s premier hockey events and fits perfectly into the portfolio that we’ve built on FloHockey. There are also significant crossover opportunities with our FloCollege vertical to help elevate awareness and increase exposure for the event.”
Established in 2015, the Friendship Four has become a prominent fixture in the NCAA Division One calendar and remains the only tournament of its kind to be held outside North America. Founded by The Odyssey Trust, the annual event brings leading U.S. college hockey programmes to Belfast over Thanksgiving weekend, combining elite sporting competition with educational, cultural, and community engagement.
The Friendship Four returns to The O2 Belfast on Friday 27 and Saturday 28 November, and will see Providence College, the University of Minnesota Duluth, Colgate University, and the University of Connecticut go head-to-head for the Belpot Trophy at the home of the Belfast Giants. Tickets are on sale now and can be purchased via Ticketmaster here.