Cheers! Belfast Giants and Wavey Ice Announce 2023/24 Partnership

Founded in 2014, Wavey Ice is a UK-based frozen cocktail brand, offering both alcoholic and non-alcoholic iced pops. The retro-style popsicles, which come in five alcoholic and two non-alcoholic flavours, started off being produced in a small kitchen in the founder’s home and sold across local parks during the summer months.

Steve Thornton, group head of commercial and hockey at The Odyssey Trust, said: “We’re thrilled to have formed an exciting new relationship with Wavey Ice. Wavey Ice is a truly thriving local business that prides itself on producing market-leading products, and we’re proud to work alongside a likeminded brand that embodies our best-in-show ethos.”

Throughout the 2023/24 season, Wavey Ice’s logo will take pride of place across the Belfast Giants’ home, away, alternate, and Challenge Cup jerseys, as well as feature on rink boards around the Giants’ home ice at The SSE Arena, Belfast.

Laura Davis, managing director of Wavey Ice, commented: “We’re thrilled to ride the wave of excitement with the Belfast Giants. Together, Wavey Ice and the Giants are set to bring a cool new energy to the ice. Get ready for a season of frosty fun and high-flying action as we join forces with this incredible team. Let’s make history, one icy play at a time.”

Since being acquired last year, Wavey Ice has significantly grown its e-commerce approach, now selling to homes across the UK and Europe. Wavey Ice has also expanded its product offering with Sips – an adult-only version of the old-school Capri-Sun.

For more information about Wavey Ice and its range products, please visit www.waveyice.com.